Over the past five weeks, McKenzie Valve conducted a brand study to better understand our position in the market. The results confirm that we are making strong progress while also highlighting opportunities for growth in 2025.
McKenzie Valve has built solid brand recognition among key decision-makers in the industry. Our reputation for fast lead times, a diverse product range, and technical expertise continues to stand out. Customers value reliability and service above all else, followed by safety, compatibility, price, and lead time—areas where we already excel.
Key Insights from the Study:
- Growing Awareness: McKenzie Valve is gaining recognition but has an opportunity to expand its presence.
- Market Opportunity: Nearly 20% of customers are open to switching brands, creating room for growth.
- Competitive Landscape: While the leading competitor has the largest installed base of valves, no respondents expressed a strong likelihood of choosing them for new builds, opening opportunities for MVM.
- Customer Priorities: Reliability and service are the top factors in selecting a supplier, reinforcing our commitment to quality and support.
- Marketing Impact: Owned assets like our website and technical documents remain the most trusted sources of information for decision-makers.
As we move forward, we will focus on reinforcing trust and compliance, showcasing our expertise, and strengthening our marketing efforts to engage more customers. By continuing to deliver high-quality solutions and exceptional service, we are well-positioned for growth in 2025.
Thank you for your continued trust and support. We look forward to a successful year ahead.
– The McKenzie Valve Team
McKenzie Valve & Machining, 145 Airport Road, McKenzie, TN, 38201, United States
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